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101 BOLD NIGHTS
Latest News
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TRUST YOUR
SPIRIT

To trust your spirit enough to follow it without compromise or apology takes a certain kind of conviction. One that understands authentic is the only way to be. Wild Turkey and the music we love were built upon that conviction — and it’s what Trust Your Spirit is all about.

Join us as we elevate the boldest voices and the boldest stories in a celebration of community, music, and conviction.

Alongside fostering a broader stage for emerging artists through concerts and digital audiences, we’re partnering with and donating to non-profit Spaceflight Records so further musicians can benefit from their expertise and forge their own path in the industry.

Get behind genuine music with us, sip genuine bourbon and be inspired to trust your own spirit.

Learn more about the full program here.

OUR PARTNERS

KEEPING THE
MUSIC GOING

Alongside our partner iHeartMedia and our non-profit partner Spaceflight Records, we’re continuing our mission of fostering broader stages for musicians who trust their spirit enough to follow it.​

 

Swipe right to learn more about iHeart and Spaceflight Records.

OUR PARTNERS

This year, we’re proud to be partnering with iHeartIMPACT. As a division of iHeartMedia, iHeartIMPACT focuses on aligning brands looking to make a different with the non-profit organizations getting it done, supporting a wide range of community causes, including music. And through iHeartIMAPCT, we’re partnering with Spaceflight Records.

OUR PARTNERS

SPACEFLIGHT
RECORDS

We’re proud to partner with Spaceflight Records for the third year in a row. It’s the first non-profit record label of its kind, focused solely on developing, promoting, an advancing the careers of artists through equitable recording contracts and increased access and representation in the music industry. We’re proud to have donated over $100,000, supporting over 100 of their artists.

LIVE MUSIC

DEC 05

DEEP ELLUM

FEATURING

SHAKEY GRAVES

WITH SPECIAL GUEST

RUTHIE CRAFT

Alongside our partner iHeartMedia, Wild Turkey is proud to present our present our premiere concert event live in Dallas on December 5th - headlined by Shakey Graves and with a special performance by Ruthie Craft in partnership with Spaceflight Records. Enjoy genuine music who trust their spirit enough to follow it.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Must be 21 years of age or older. Void where prohibited. Sweepstakes begin on 10/25 and ends on 12/1. For Official Rules, prize descriptions and odds disclosure, visit www.iheartradio.com/101BOLDNIGHTS. Sponsor: Campari America, 1114 Avenue of the Americas, New York, NY 10036. Wild Turkey® Kentucky Straight Bourbon Whiskey, 50.5% alc./vol. (101 Proof). DISTILLED AND BOTTLED BY WILD TURKEY DISTILLING CO., LAWRENCEBURG, KY ©2023 Campari America, New York, NY. NEVER COMPROMISE. DRINK RESPONSIBLY.

LIVE MUSIC

JULY 30

FEATURING

WARREN ZEIDERS

Warren Zeiders is taking the stage in Austin on July 30, 2024 as Wild Turkey and our partner iHeart Media proudly present our 101 Bold Nights concert event, benefiting Spaceflight Records. Enjoy a night of great music and great bourbon, all for a great cause — fostering broader stages for musicians who trust their spirit enough to follow it.

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