TRUST YOUR
SPIRIT

To trust your spirit enough to follow it without compromise or apology takes a certain kind of conviction. One that understands authentic is the only way to be. Wild Turkey and the music we love were built upon that conviction — and it’s what Trust Your Spirit is all about.

Join us as we elevate the boldest voices and the boldest stories in a celebration of community, music, and conviction.

Alongside fostering a broader stage for emerging artists through concerts and digital audiences, we’re partnering with and donating to non-profit Spaceflight Records so further musicians can benefit from their expertise and forge their own path in the industry.

Get behind genuine music with us, sip genuine bourbon and be inspired to trust your own spirit.

Learn more about the full program here.

OUR PARTNERS

KEEPING THE
MUSIC GOING

Alongside our partner iHeartMedia and our non-profit partners Spaceflight Records and Sweet Relief Musicians Fund, we’re continuing our mission of fostering broader stages for musicians who trust their spirit enough to follow it.

Swipe right to learn more about iHeart, Spaceflight Records, and Sweet Relief.

OUR PARTNERS

This year, we’re proud to be partnering with iHeartIMPACT. As a division of iHeartMedia, iHeartIMPACT focuses on aligning brands looking to make a difference with the non-profit organizations getting it done, supporting a wide range of community causes, including music. And through iHeartIMPACT, we’re partnering with Spaceflight Records and Sweet Relief Musicians Fund.

OUR PARTNERS

SPACEFLIGHT
RECORDS

We’re proud to once again partner with Spaceflight Records. The first non-profit record label of its kind and focused solely on developing, promoting, and advancing the careers of artists through equitable recording contracts and increased access and representation in the music industry.

OUR PARTNERS

SWEET RELIEF
MUSICIANS FUND

Sweet Relief Musicians Fund is our newest partner and we’re thrilled to have them with us. Sweet Relief is a non-profit charity that provides financial assistance and support to all types of career musicians and music industry workers who are struggling to make ends meet while facing physical or mental health issues, disability, or age-related setbacks.

Catch us and more great artists who trust their spirit at these events.

CHARLOTTE
BEER, BOURBON & BBQ
5/20

DC
BEER, BOURBON & BBQ
6/3

RICHMOND
BEER, BOURBON & BBQ
7/29

CARY
BEER, BOURBON & BBQ
8/4 – 8/5

NEW ORLEANS
JAZZ FEST
4/28 – 5/7

AUSTIN
iHEARTCOUNTRY FESTIVAL
5/13

LOUISVILLE
BOURBON & BEYOND
9/14 – 9/17

CHARLOTTE
BEER, BOURBON & BBQ
5/20

RICHMOND
BEER, BOURBON & BBQ
7/29

NEW ORLEANS
JAZZ FEST
4/28 – 5/7

DC
BEER, BOURBON & BBQ
6/3

CARY
BEER, BOURBON & BBQ
8/4 – 8/5

AUSTIN
iHEARTCOUNTRY FESTIVAL
5/13

LOUISVILLE
BOURBON & BEYOND
9/14 – 9/17

Artist Spotlight

SHAKEY
GRAVES
SHAKEY GRAVES

Born into a family of artists, Shakey Graves, aka Alejandro Rose-Garcia from Austin, Texas, was encouraged from a young age that no matter his creative passion, he should always trust his spirit. And he did… only that initial passion was acting, appearing in several films and a TV series.

But Rose-Garcia also had a passion for music, writing and recording songs in his spare time. And in 2011, the one-man band released his debut album Roll the Bones, which would kickstart a music career that has yielded three albums, an Americana Music Best Emerging Artist award, and a worldwide following mesmerized by a one-of-a-kind blend of blues, folk, and rock n roll and the blueprint of what trusting your spirit can do.

Artist Spotlight

THE BLACK
KEYS
THE BLACK KEYS

When comes to trusting your spirit and never looking back, it’s hard to find a more shining example than The Black Keys. Founded in 2001 after the duo dropped out of college, childhood friends and Akron, Ohio natives, Dan Auerbach (guitarist and vocalist) and Patrick Carney (drummer) began crafting their singular sound in the bowels of Carney’s basement.

A year later, the blues-rock duo released their debut album, The Big Come Up, which would kickstart a career of hit records, worldwide tours, multiple GRAMMYs, and legions of fans that held their songs atop the billboard charts.

Artist Spotlight

KALU & THE
ELECTRIC JOINT
KALU & THE ELECTRIC JOINT

Kalu & The Electric Joint blends the power of psychedelic soul music with the driving beat of rock and roll and the ancient rhythms of Africa. Born in Nigeria, Kalu relocated to Austin, Texas, where he put together a stellar ensemble of players who graciously fuel and follow his deep well of eclectic influences.

Their debut album Time Undone (Spaceflight Records) showcased what Billboard called a “blending of both West African and American brands of funk with bluesy grit and psychedelic ambience, along with a chin-out attitude.”

101 BOLD NIGHTS MUSIC MENTORSHIP

KICKSTART YOUR
MUSIC CAREER

KICKSTART YOUR MUSIC CAREER

Calling all emerging singers, musicians, and bands who trust their spirit — enter the Wild Turkey 101 Bold Nights Music Mentorship competition.

Grand prize includes a one-of-a-kind music mentorship from Spaceflight Records as well as a one-hour mentorship session with Shakey Graves.

Submissions open Monday, July 17, 2023 and end Friday, September 8, 2023.

101 BOLD NIGHTS MUSIC MENTORSHIP

HERE’S HOW TO ENTER

If you're an emerging solo artist or band trying to make it big, post a new video to your public Instagram account between July 17 and Sept. 8, 2023, showcasing your artistry.

Video needs to be at least 60 seconds but no longer than five minutes:

In the caption, tell us why you deserve the mentorship program and what you're hoping to gain out of the experience
Tag @WildTurkey with the hashtag: #101BoldNightsMusicMentorship
Grand prize winner will be announced before the end of September via Wild Turkey's Instagram page

Entry ends 9/8/23. No purchase required. Open to legal U.S. residents 21+. Alcohol not part of any prize.
CLICK HERE FOR FULL T&Cs.

2022 HIGHLIGHTS

In 2022, Wild Turkey 101 Bold Nights was all about getting behind the music to support emerging musicians who truly trust their spirit.

And with the help of our partner Spaceflight Records, we were able to give them both an opportunity to pursue their passion and a stage to share their bold stories with the world.

Our marquee event took place in Spaceflight Records’ hometown, Austin, TX — where we donated $75k along with all bar proceeds to support musicians pursuing their passion and following their spirit.

GET BEHIND THE BOURBON BEHIND THE MUSIC

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TRUST YOURSPIRIT

TRUST YOURSPIRIT

OUR PARTNERS

KEEPING THEMUSIC GOING

OUR PARTNERS

OUR PARTNERS

SPACEFLIGHTRECORDS

OUR PARTNERS

SWEET RELIEFMUSICIANS FUND

Artist Spotlight

SHAKEYGRAVESSHAKEY GRAVES

Artist Spotlight

THE BLACKKEYSTHE BLACK KEYS

Artist Spotlight

KALU & THEELECTRIC JOINTKALU & THE ELECTRIC JOINT

101 BOLD NIGHTS MUSIC MENTORSHIP

KICKSTART YOURMUSIC CAREER KICKSTART YOUR MUSIC CAREER

101 BOLD NIGHTS MUSIC MENTORSHIP

KICKSTART YOURMUSIC CAREER KICKSTART YOUR MUSIC CAREER

101 BOLD NIGHTS MUSIC MENTORSHIP

HERE’S HOW TO ENTER

2022 HIGHLIGHTS

2022 HIGHLIGHTS

GET BEHIND THE BOURBON BEHIND THE MUSIC

Join our community

My Bag

TRUST YOUR
SPIRIT

TRUST YOUR
SPIRIT

KEEPING THE
MUSIC GOING

SPACEFLIGHT
RECORDS

SWEET RELIEF
MUSICIANS FUND

SHAKEY
GRAVES
SHAKEY GRAVES

THE BLACK
KEYS
THE BLACK KEYS

KALU & THE
ELECTRIC JOINT
KALU & THE ELECTRIC JOINT

KICKSTART YOUR
MUSIC CAREER

KICKSTART YOUR MUSIC CAREER

KICKSTART YOUR
MUSIC CAREER

KICKSTART YOUR MUSIC CAREER