LATEST NEWS
At Wild Turkey, we’re comitted to honoring our past while looking towards the future. Read about the latest news from the Wild Turkey Distillery.
WILD TURKEY'S NEW GLOBAL CAMPAIGN, WHEN YOU KNOW IT'S RIGHT, DON'T CHANGE A DAMN THING
LAWRENCEBURG, Ky., September 9, 2025 – Wild Turkey, the award-winning Kentucky bourbon brand, is drawing a line in the sand with the launch of its newest global campaign which boldly states “When You Know It’s Right, Don’t Change a Damn Thing.” The new creative tells the story of an iconic heritage brand helmed by legendary Wild Turkey Master Distiller Jimmy Russell, who helped save bourbon from a fate worse than death: becoming like everything else.
