WILD TURKEY'S NEW GLOBAL CAMPAIGN, WHEN YOU KNOW IT'S RIGHT, DON'T CHANGE A DAMN THING
LAWRENCEBURG, Ky., September 9, 2025 – Wild Turkey, the award-winning Kentucky bourbon brand, is drawing a line in the sand with the launch of its newest global campaign which boldly states “When You Know It’s Right, Don’t Change a Damn Thing.” The new creative tells the story of an iconic heritage brand helmed by legendary Wild Turkey Master Distiller Jimmy Russell, who helped save bourbon from a fate worse than death: becoming like everything else.