How we do, what we do — and where we do it — are equally important when it comes to making bourbon the right way.
It’s one thing to be the celebrity spokesperson of a brand. But when you’re truly inspired, you’ll roll up your sleeves and become a creative driving force for it.
A rich past ushers in a bold future. Discover the history of our bourbon.
Wholesale grocer Austin Nichols begins selling wine and spirits. The business would later go on to own and sell Wild Turkey.
The Ripy brothers open their family distillery on Wild Turkey Hill in Lawrenceburg, Kentucky.
The Ripy Brothers’ bourbon represents Kentucky at the World’s Fair in Chicago, Illinois.
Wild Turkey Bourbon gets its name after a distillery executive shares his bourbon with friends on an annual hunting trip — of course, they were after wild turkey.
Master Distiller Jimmy Russell joins Wild Turkey. He learns his craft from becomes the third in a line of master distillers for the brand which includes second master distiller, Bill Hughes, and Ernest W. Ripy, son of the original distiller.
Wild Turkey introduces the world’s first bourbon liqueur, introducing a broader audience and attracting even more drinkers to the bourbon world. The liqueur would eventually lead to the creation of American Honey.
Eddie Russell, son of Jimmy Russell, joins Wild Turkey as a relief operator and begins to work his way up the distillery ladder.
Wild Turkey introduces our premium Rare Breed bourbon, one of the first barrel proof bourbons to hit the market.
Wild Turkey follows it up with the launch of Kentucky Spirit, a single-barrel 101-proof bourbon, one of the only single barrel American whiskey offerings of the time.
Master Distiller Jimmy Russell is inducted into the Kentucky Bourbon Hall of Fame.
Jimmy Russell celebrates his 50th year at the Wild Turkey distillery.
Eddie Russell is inducted into the Kentucky Bourbon Hall of Fame by his father, Jimmy Russell.
Eddie Russell is officially given the title of Master Distiller, then making Jimmy and Eddie the only active father and son duo of bourbon Master Distillers in the world.
Famed actor and bourbon enthusiast Matthew McConaughey joins Wild Turkey as Creative Director.
Wild Turkey introduces Longbranch, a small-batch bourbon refined with Texas Mesquite and American Oak charcoals, and the first co-creation from Master Distiller Eddie Russell and Creative Director Matthew McConaughey.
Wild Turkey introduces Rare Breed Rye, our premium quality, masterfully crafted barrel proof rye.
From our rich distilling traditions to the art of a barrel aging, making Wild Turkey isn’t easy. But if we did it any other way, it just wouldn’t be Wild Turkey. Learn about what goes in to producing an American icon.