Australia 
WHEN YOU KNOW IT'S RIGHT, DON'T CHANGE A DAMN THING
Trends are thrown at us faster than ever, and with it comes pressure to chase what’s next, forgetting what got you here in the first place. But Wild Turkey stands as a testament to the value of tradition, with its pre-prohibition style bourbon and a recipe that has remained unchanged for over a century.
This enduring commitment to doing things the right way never goes out of style. While some may call it stubborn, at Wild Turkey, we call it conviction – especially if you ask Master Distiller Jimmy Russell, who has been at the helm for over 70 years. Directed by Kiku Ohe, the film beautifully pays homage to the cherished tradition of whiskey making at Wild Turkey Distilling Co.
OUR LEGACY ON FILM
Featuring a compelling mixed-media approach that incorporates film stock (8mm/35/Digital), digital and historical photos, and artifacts, the film is reinforced by memorabilia from Master Distiller Jimmy Russell’s seven decades in the industry — elements that illustrate Wild Turkey’s rich history, heritage, and philosophy.
OUR HERITAGE
Plenty of Kentuckians make bourbon, but our people and passions are what makes Wild Turkey bourbon different for all the right reasons. The legacy of Wild Turkey is steeped in a rich tradition that dates back before Prohibition and continues to live on in Lawrenceburg, KY today.
BEHIND THE SCENES
Explore exclusive behind-the-scenes moments from Wild Turkey’s new film, created in Kentucky.
